Brazilian media reports that Brazilians with higher levels of education are more interested in football, but overall interest in football among Brazilians is declining.

According to Brazilian media outlet Www1, a Datafolha survey shows that 64% of Brazilians are interested in football.

A Datafolha survey shows that 64% of Brazilians are interested in football. Of these, 28% said they are "very interested," 35% said they are "somewhat interested," and 36% said they are not interested at all.

The survey was conducted on July 22nd and 23rd, interviewing 2004 respondents aged 16 and older in 139 cities across five regions of Brazil. The overall sample size error is ±2 percentage points, with a confidence level of 95%.

The interview results show that men are more interested in football than women. Among male respondents, 77% are interested in football, with 44% being very interested and 33% having some interest. Among female respondents, 52% are interested in football, with 14% being very interested and 38% having some interest. The margin of error for this category is three percentage points.

There are also significant differences when categorized by education level.

Among those with basic education, only 49% are interested in football , with 22% being very interested and 27% having some interest (margin of error: four percentage points). Among those with high school education, this figure rises to 67% , with 32% being very interested and 35% having some interest (margin of error: three percentage points). Among those with higher education, 75% are interested in football , with 29% being very interested and 46% having some interest (margin of error: four percentage points).

Overall, the percentage of Brazilians interested in football has decreased compared to the previous survey on the same topic . The previous survey was conducted from July 31 to August 7, 2023, at which time 72% of respondents were interested in football; now, that figure is 64%. The percentage of those not interested has increased from 28% to 36%.

This most recent survey came days after the World Cup ended, with Spain defeating Argentina in the final to win the title. Brazil's performance in the tournament was disappointing, losing 1-2 to Norway in the round of 16 and exiting in the first knockout round.

Now, the focus has shifted to women's football. With the 2027 Women's World Cup to be held in Brazil, there are expectations that women's football will attract new attention. The Brazilian women's national team has demonstrated its strength in recent years, winning a silver medal at the 2024 Paris Olympics.

Brazilian Football Confederation President Samir Saud said: "We are very proud to host the Women's World Cup. This will be an opportunity to show the world our love for football, especially the strength of Brazilian women's football. We are confident that this World Cup will be transformative, inspiring girls across Brazil and leaving a lasting legacy."